{"id":308,"date":"2021-01-05T11:51:00","date_gmt":"2021-01-05T15:51:00","guid":{"rendered":"http:\/\/ocswssw-development.flywheelsites.com\/?p=308"},"modified":"2022-01-21T12:57:54","modified_gmt":"2022-01-21T16:57:54","slug":"la-campagne-de-sensibilisation-publique-de-lotsttso-va-passer-sur-cp24","status":"publish","type":"post","link":"https:\/\/www.ocswssw.org\/fr\/2021\/01\/05\/la-campagne-de-sensibilisation-publique-de-lotsttso-va-passer-sur-cp24\/","title":{"rendered":"La campagne de sensibilisation publique de l\u2019OTSTTSO va passer sur CP24"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">L\u2019Ordre des travailleurs sociaux et des techniciens en travail social de l\u2019Ontario (l\u2019Ordre) va, cette ann\u00e9e, amplifier sa campagne de sensibilisation publique d\u00e9j\u00e0 tr\u00e8s fructueuse <em>\u2013 <\/em><em><a href=\"https:\/\/www.youtube.com\/watch?v=ZBvVvqE37lE\" target=\"_blank\" rel=\"noreferrer noopener\">Un&nbsp;nom peut en dire long<\/a><\/em> \u2013 notamment avec une publicit\u00e9 sur la cha\u00eene t\u00e9l\u00e9vis\u00e9e CP24.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La campagne <em>Un nom peut en dire long<\/em> fait la promotion de l\u2019Ordre et du <a href=\"http:\/\/www.ocswssw.org\/fr\/membres\/le-tableau-de-lordre\/\">Tableau en ligne<\/a>, le r\u00e9pertoire des travailleurs sociaux et des techniciens en travail social de l\u2019Ontario. Le slogan entier de la campagne <em>Un nom peut en dire long. Pour votre protection<\/em> fait encore ressortir l\u2019essentiel du mandat de l\u2019Ordre&nbsp;: prot\u00e9ger l\u2019int\u00e9r\u00eat public.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab C\u2019est pour nous une fort heureuse occasion de poursuivre le succ\u00e8s de notre campagne de sensibilisation&nbsp;\u00bb, a d\u00e9clar\u00e9 la registrateure et chef de la direction, Lise Betteridge, MTS, TSI. \u00ab&nbsp;La publicit\u00e9 sur CP24 nous aidera \u00e0 atteindre des millions d\u2019Ontariens. Elle fera mieux conna\u00eetre le mandat de l\u2019Ordre, le Tableau en ligne, et mettra en valeur la responsabilit\u00e9 des professionnels du travail social et la protection qui est d\u00e9coule pour les personnes recevant des services en travail social.&nbsp;\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019annonce CP24 de la campagne <em>Un nom peut en dire long<\/em> va se d\u00e9rouler sur 4&nbsp;semaines, \u00e0 partir de janvier, avec une possible reprise plus tard \u00e0 l\u2019automne. Elle appara\u00eetra en segments de 10&nbsp;secondes dans l\u2019encadr\u00e9 M\u00e9t\u00e9o de la cha\u00eene. Outre CP24, l\u2019Ordre continuera de faire de la publicit\u00e9 dans les cabinets m\u00e9dicaux partout en Ontario, sur les m\u00e9dias sociaux et sur Internet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Comment se pr\u00e9sentera la campagne 2021?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La campagne de sensibilisation, qui entre dans sa 3<sup>e<\/sup> ann\u00e9e, poursuit sur la lanc\u00e9e des cr\u00e9ations publicitaires accrocheuses du pass\u00e9. Les annonces 2021 comprendront une combinaison de messages et de vid\u00e9os sur diff\u00e9rents supports qui feront ressortir le mandat de l\u2019Ordre et l\u2019importance de consulter le Tableau en ligne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici \u00e0 quoi ressembleront les annonces qui para\u00eetront sur CP24 (en anglais seulement)&nbsp;:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"100\" src=\"http:\/\/www.ocswssw.org\/wp-content\/uploads\/ad1-300x100-1.jpeg\" alt=\"\" class=\"wp-image-9031\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"100\" src=\"http:\/\/www.ocswssw.org\/wp-content\/uploads\/ad2-300x100-1.jpeg\" alt=\"\" class=\"wp-image-9033\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"100\" src=\"http:\/\/www.ocswssw.org\/wp-content\/uploads\/ad3-300x100-1.jpeg\" alt=\"\" class=\"wp-image-9035\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Accro\u00eetre l\u2019\u00e9quit\u00e9 en Ontario<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La campagne de sensibilisation est align\u00e9e sur les priorit\u00e9s strat\u00e9giques de l\u2019Ordre, qui sont d\u00e9finies dans le <a href=\"http:\/\/www.ocswssw.org\/fr\/ressources\/plan-strategique-2020-2023\/\">Plan strat\u00e9gique 2020-2023<\/a>, en particulier sur les objectifs visant \u00e0 renforcer l\u2019engagement des parties prenantes et \u00e0 accro\u00eetre la diversit\u00e9, l\u2019\u00e9quit\u00e9 et l\u2019inclusion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019Ordre prend pour position que tous les Ontariens \u2013 et plus particuli\u00e8rement ceux qui sont touch\u00e9s le plus par l\u2019oppression syst\u00e9mique, notamment les Noirs, les Autochtones et les gens de couleur \u2013 m\u00e9ritent la protection que procurent la supervision des professions par l\u2019Ordre et les services offerts par des professionnels inscrits. La campagne indique que le message de l\u2019Ordre r\u00e9sonne avec le public, avec les Ontariens, qui savent qu\u2019ils sont prot\u00e9g\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Les Ontariens saisissent le message<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La campagne a \u00e9t\u00e9 lanc\u00e9e en 2019, avec pour r\u00e9sultat, dans cette seule premi\u00e8re ann\u00e9e, une sensibilisation accrue de 4&nbsp;% parmi la population, ce qui repr\u00e9sente des centaines de milliers d\u2019Ontariens en plus qui ont pris connaissance de l\u2019Ordre et de sa mission. De 2018 \u00e0 2020, la consultation du Tableau en ligne de l\u2019Ordre s\u2019est accrue de 94 %. Les annonces num\u00e9riques et celles plac\u00e9es dans les milieux cliniques ont \u00e9t\u00e9 vues des millions de fois.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab&nbsp;C\u2019est s\u00fbr, le message passe parmi les Ontariens, constate M<sup>me<\/sup> Betteridge. Avant la campagne, nombreux \u00e9taient les gens qui en Ontario ne savaient pas que les titres \u00ab&nbsp;travailleur social&nbsp;\u00bb, travailleur social inscrit&nbsp;\u00bb, technicien en travail&nbsp; social&nbsp;\u00bb et \u00ab&nbsp;technicien en travail social inscrit&nbsp;\u00bb sont des titres prot\u00e9g\u00e9s. Or, aujourd\u2019hui, plus de gens consultent le Tableau en ligne pour v\u00e9rifier que le professionnel avec lequel ils travaillent \u2013 qu\u2019ils savent d\u00e9sormais \u00eatre une travailleuse sociale ou un technicien en travail social \u2013 est un membre de l\u2019Ordre, d\u00fbment inscrit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Partagez, s\u2019il vous pla\u00eet!<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nous encourageons les membres de l\u2019Ordre \u00e0 faire part de la campagne <em>Un nom peut en dire long<\/em> \u00e0 leurs coll\u00e8gues et sur les m\u00e9dias sociaux. Que tout le monde sache que vous incarnez ces qualit\u00e9s essentielles \u2013 professionnel, \u00e9thique, qualifi\u00e9, responsable<em> \u2013 <\/em>dans votre profession de travail social.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour en savoir plus ou pour communiquer des commentaires sur la campagne de sensibilisation publique <em>Un nom peut en dire long<\/em>, contactez SVP <a href=\"mailto:communications@otsttso.org\">communications@otsttso.org<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019Ordre des travailleurs sociaux et des techniciens en travail social de l\u2019Ontario (l\u2019Ordre) va, cette ann\u00e9e, amplifier sa campagne de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"footnotes":""},"categories":[17,16,14],"tags":[],"employercommuniques_collection":[],"perspective_collection":[],"class_list":["post-308","post","type-post","status-publish","format-standard","hentry","category-actualite","category-actuel","category-mises-a-jour-de-lordre"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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